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    Align | Dec 5, 2023

    Align Expands Its Construction Operations Capabilities to Include Workforce Management With Acquisition of busybusy

A move combines the comprehensive Align construction management platform with busybusy’s innovative time-tracking solution.

[DENVER, Dec. 5, 2023] –  Align Technologies (formerly ToolWatch), a leading provider of construction operations solutions connecting the field, warehouse, and back office, today announced the acquisition of busybusy, developer of the popular time-tracking software for construction and other remote industries. The move solidifies Align as the construction industry’s most comprehensive operations platform and will enable customers to drive lean initiatives by obtaining an accurate, timely snapshot of critical cost drivers like labor, equipment, tools, and consumables.

“At Align, our mission is to create powerful tools that help contractors better understand and navigate an increasingly complex business landscape,” commented Jay Martin, Align CEO. “busybusy’s record of innovation in time tracking for field-based workers is an ideal complement to the Align suite of construction operations solutions. Align continues to aggressively build out its platform capabilities, most recently adding an integrated EHS module. Workforce management is the logical next step, since bringing these capabilities together creates safer, more efficient job sites.”

Founded in 2010, busybusy’s GPS time tracking and jobsite monitoring software has tracked nearly 58 million timecard hours at thousands of construction companies in more than 30 countries. The company’s technology empowers field employees to track labor, materials, and heavy equipment from an easy-to-use mobile app that gives management real-time insights into field crew productivity plus accurate data for improved job costing and estimating, faster payroll processing, and better decision-making. Considered a job site essential for its reliability and ease of use, busybusy’s user-friendly app is simple to implement in the field and to integrate with leading accounting, estimating, payroll, and project management software including Procore, Quickbooks, and Sage.

“busybusy was founded to bring order to the inherently chaotic construction environment and to make projects run more smoothly by quickly delivering information to the people that need it,” said busybusy CEO Isaac Barlow. “Combining with Align will give us the resources and support necessary to expand our product offering to cover critical capital and expense items, thereby boosting the value of our job cost and billing capabilities.”

Market leaders in their respective spaces, Align and busybusy share a customer base and a mission to increase contractors’ productivity and efficiency. Customers look to both entities to streamline workflows and provide data that improves visibility into operations. The combined organization is well-positioned to drive innovation and deliver an enhanced customer experience through the exchange of intellectual property.

The acquisition will add workforce management to the Align platform’s existing construction operations and EHS capabilities while bringing Align’s workplace safety and construction operations expertise to busybusy. Align job costing and billing workflows will ultimately expand to include labor costs, equipment status, tool usage, and consumable replenishment, relieving accounting teams of manually collecting and calculating this data.

Align and busybusy customers can continue to expect the high levels of uninterrupted customer support. As part of the transition, busybusy employees will join the Align organization, with Jay Martin serving as CEO of the combined entity.

The Riverside Company, a global growth-oriented private equity firm, is the majority investor in Align and provided additional capital to fund this strategic combination.

About Align Technologies

For 30 years Align Technologies (formerly ToolWatch) has helped leaders from construction and other industries across the globe manage their tool and material inventories, logistics, and safety programs. Easy to use and delivered through a powerful cloud-based platform, Align provides fast and secure access to real-time operations data to help its customers run their businesses more efficiently, more cost-effectively and more profitably. Since a strategic investment in 2021 from The Riverside Company, a global private equity firm, Align has continued building on its position as the construction industry's first and most comprehensive operations management platform. For more information about Align, visit

About busybusy

Based in Saint George, Utah, busybusy is a leader in software solutions for the construction industry. The company engineered and developed the popular busybusy Mobile Time Tracking App. Created by contractors for contractors, busybusy automates time and GPS labor tracking, job costing and photo documentation. The company’s mission is to provide contractors timely, accurate information to make profitable business decisions. For more information about busybusy, visit



Written by: Align Technologies
About Align Technologies

At Align Technologies, we make construction safe, productive, and profitable. As the construction industry's first and most comprehensive operations management platform, Align Technologies’ suite of powerful tools delivers operational visibility and control that drives results. Formed in 2024, Align Technologies is powered by three innovative market leaders: ToolWatch construction management software, Safety Reports mobile safety and compliance, and busybusy time tracking.

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