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    About Us

    Leadership Team


A Purpose-Built History for People and Technology

ToolWatch founder, Don Kafka, was an electrical contractor who had had enough of losing his tools and equipment to theft, damage, and hoarding but couldn't find an off-the-shelf solution. So he built one. Don pioneered the development of ToolWatch, the industry’s first tool and equipment tracking software solution which laid the foundation for Align. 

Over the years, Don and co-founder Denise Shelton expanded ToolWatch from an asset-tracking system to a comprehensive construction operations management platform. Today, we're called Align Technologies. The company's goal has always been to empower its customers to run their businesses more efficiently, cost-effectively, and profitably. More than 30 years on, we honor our founders' commitment and continue to power the people behind your projects through the construction market's greatest operations technology platform. 

Meet Our Leadership Team

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Jay Martin


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Craig McDonal headshot

Craig McDonald


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Lara Kadera headshot

Lara Kadera


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Joe Barrow

VP of Sales

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Troy Suttle

VP of Marketing

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Tara Gish

VP of Operations

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Meet Our Team

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