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    Align Technologies | April 12, 2024

    Women in Roofing and Construction:  Podcast Special

In this episode of the Women in Construction podcast, Heidi Ellsworth, the president and owner of the Roofer Coffee Shop, joins us discuss her three decades of experience in the roofing industry. Ellsworth covers everything from the power of inclusion in construction to the evolution of marketing tactics. 

In this discussion, we explored:

  • Leveraging technology to market construction businesses
  • The importance of mentorship and networks in support of women
  • Why the conversation about diversity cannot stop

Listen Now to the Women in Construction Podcast

Tune into new episodes of the Women in Construction podcast on Spotify or YouTube


[0:00-6:19] Heidi Ellsworth's career in the roofing industry

[8:23-11:39] Marketing advice for construction businesses

[17:00-19:09] The necessity of diversity and inclusion in construction

[21:09:22:35] Encouragement for women to explore careers in construction and the significance of networking

Key Takeaways

women in construction quote

1. Modernizing marketing strategies through technology and digital platforms is crucial for staying competitive in the roofing industry

2. Keeping your business's core culture authentic can save time and resources, leading to more effective marketing efforts

3. Being active in industry associations is key for networking, professional development, and giving back to the community

4. Diversity and inclusion are not just a moral imperative but a practical necessity for addressing labor shortages and fostering innovation

5. Women should network with others in construction as a means to explore opportunities in the industry

About the Women in Construction Podcast

women in construction podcast

Welcome to the exciting world of construction innovation with Align Technologies' podcast: Women in Construction. Hosted by VP of Product Janan Guillaume and Platform AE Sam Miller, this podcast explores groundbreaking topics shaping the future of construction.

We will delve into new technologies, the importance of diversity and inclusion,stories from women in the field, and more. To catch our next episode, add the Women in Construction podcast on Spotify.

Written by: Align Technologies
About Align Technologies

At Align Technologies, we make construction safe, productive, and profitable. As the construction industry's first and most comprehensive operations management platform, Align Technologies’ suite of powerful tools delivers operational visibility and control that drives results. Formed in 2024, Align Technologies is powered by three innovative market leaders: ToolWatch construction management software, Safety Reports mobile safety and compliance, and busybusy time tracking.

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